In this episode I chat with Noir Et Blanc Vie about being a music YouTuber, how to play the YouTube game, how sponsored videos can work, and how to diversify your music income. We also talk about synthesizers and other fun stuff along the way! If you aren’t familiar with Noir Et Blanc Vie, he has one of my favorite YouTube channels so be sure to check him out.
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Important Points:
Noir Et Blanc Vie shares how he makes most of his income from his day job in media production, with YouTube ad revenue and music production being secondary sources of income.
Andrew and Noir Et Blanc Vie talk about how creating story-driven content around inanimate objects like musical gear helps drive engagement on YouTube.
Andrew and Noir Et Blanc agree that putting out content regularly (e.g. every 6 weeks for music) isbetter than waiting until it’s 100% perfect.
Andrew talks about how diversifying content types helps keep creators interested in producing videos long-term.
Podcast Outline:
[00:00:30] “I’ve made money doing like a bunch of different things in music before, but then definitely have made more money since becoming a YouTuber” – Noir Et Blanc Vie
[00:01:07] You can get more views from talking about music gear than talking about music production itself. – Andrew
[00:02:49] Many musicians think good music should sell itself, but unfortunately we don’t live in that world. You have to get your music in front of people, otherwise, they’re just never going to hear it. – Andrew
[00:03:00] Finding multiple content types that would both keep you and your audience happy. – Andrew
[00:10:00] Getting his first synth – Noir Et Blanc Vie
[00:13:00] The income of how many streams per year are equal to minimum wage. – Andrew
[00:23:00] Playing live with analog gear. – Noir Et Blanc Vie
[00:25:00] The income from music versus the income from YouTube. – Noir Et Blanc Vie
[00:31:34] Efficient strategies for selling sample packs and Kontakt libraries – Andrew
[00:34:47] Favorite plug-ins for vocal chain – Andrew
[00:40:39] Metal & Rock Audiences in 2023 – Noir Et Blanc Vie& Andrew
[00:44:14] Tekashi 6ix9ine and the Spanish Market – Noir Et Blanc Vie
[00:47:54] The influence of the Neptunes – Noir Et Blanc Vie
[01:03:16] Physical products – Andrew & Noir Et Blanc Vie
[01:06:58] Analog gear vs Plug-Ins – Andrew & Noir Et Blanc Vie
[01:42:00] How to keep yourself inspired as YouTube creator – Andrew
Wise Words:
[00:01:07] “If you’re talking about like just music, it doesn’t pull people in as much as talking about music marketing content, music business content.” – Andrew
[00:02:06] “I hated music at that point, because all I was doing was doing other people’s music… so eventually I was just like, you know what, the best thing for me is like to work on sound for film, so that will allow me to have this good balance where I can go and do my own thing, do music.” – Noir Et Blanc Vie
[00:02:41] “YouTube is like I never want to get to the point where I’m having to do a video to eat because, I just don’t like the obligation part of it. It kills everything for me personally, creatively.” – Noir Et Blanc Vie
[01:39:02] “Everyone’s different, I’ve learned. Every single music person in the world, completely different strategy for diversifying their income.” – Andrew
Resources Mentioned:
- Noir Et Blanc Vie’s YouTube Channel – link
- Andrew’s YouTube Channel – link
- Learn how to grow your YouTube channel – link
Learn More:
If you enjoyed this interview you might also like this one I did with Courtney Hawkins on how to be a musician on YouTube.
