I have over 30,000 followers on my network of Spotify playlists, and I grew most of them using Facebook ads. Similar to how you would promote your music on Spotify using Facebook conversion campaigns, you can do the same thing to promote your playlists.
Here’s the process in a nutshell:
- Run a Facebook conversion campaign
- Use a landing page service such as FeatureFM, Hypeddit or ToneDen with your Facebook pixel installed
- Target relevant audiences for your playlist
- Make several great video ads showcasing the playlist, send people to your landing page
Check out this video to see the full process: https://youtu.be/iTEYTt8yPDM
If you want to learn more about how I run these Facebook conversion campaigns I have a detailed article on it here: https://musicgrowthmachine.com/facebook-ads-how-to-run-a-conversion-campaign-for-spotify-streams-full-guide/
Here’s my most recent video on running these campaigns for individual songs, but the process is almost identical for playlists.